Intrinsitivity

Elgan: Here comes the e-book revolution

Six trends are conspiring to drive electronic books into the mainstream

The World Question Center 2009

“What game-changing scientific ideas and developments do you expect to live to see?”

Interstitial Publishing: A New Market from Wasted Time – Tools of Change for Publishing

For a day filled with IMs and music and slathered over with email, one opportunity for publishers is to promote interstitial reading, reading that is done in the brief moments between other engagements, whether those claims on our attention are other media or simply the wiggle room in a schedule: the time spent waiting for a plane, a doctor, or for a meeting to begin. That’s a huge number of minutes in any day; a good portion of our lives is wasted while we are waiting for the main course to arrive.