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Archive: Media Theory

Consuming Between the Cracks

Interstitial Publishing: A New Market from Wasted Time – Tools of Change for Publishing

For a day filled with IMs and music and slathered over with email, one opportunity for publishers is to promote interstitial reading, reading that is done in the brief moments between other engagements, whether those claims on our attention are other media or simply the wiggle room in a schedule: the time spent waiting for a plane, a doctor, or for a meeting to begin. That’s a huge number of minutes in any day; a good portion of our lives is wasted while we are waiting for the main course to arrive.

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intrinsi on December 13th 2008 in Media Theory, Ubiquitous Computing

People of the Screen

Idea Lab – Becoming Screen Literate – NYTimes.com

We are becoming people of the screen. The fluid and fleeting symbols on a screen pull us away from the classical notions of monumental authors and authority. On the screen, the subjective again trumps the objective. The past is a rush of data streams cut and rearranged into a new mashup, while truth is something you assemble yourself on your own screen as you jump from link to link. We are now in the middle of a second Gutenberg shift — from book fluency to screen fluency, from literacy to visuality.

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intrinsi on November 27th 2008 in Media Theory, Ubiquitous Computing

Anything Can Be Programmed

Official Google Blog: The next Internet

There is no limit to what can be programmed. If we can imagine it, there’s a good chance it can be programmed.

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intrinsi on September 26th 2008 in Information Science, Media Theory, Web Development