Intrinsitivity

As a rule, the proliferation of global communication networks have invalidated traditional business models that have relied on top-down production methodologies. The new, improved bottom-up business model works literally from the bottom up, from where end-users sit as monolithic boards of directors up to CEOs who do the former’s bidding or lose their cushy jobs.

Also as a rule, world leaders do not yet understand what the Internet means. Members of the U.S. Congress, for instance, are now notoriously known to conceive of the Internet as a set of tubes, as if it were a collection of interconnected television sets. This confusion is surprising, but, from a historical perspective, just another tumultuous technological transition.

WHO’S AFRAID OF GOOGLE?

Since going public in 2004, the Internet giant’s market value has grown to dwarf Disney and McDonald’s combined. Earlier this year, it became the most visited Web property in the world and was named the world’s most valuable brand. And its runaway success in search and advertising has big corporations like AT&T and Microsoft crying monopoly without a trace of irony.